有消息表明,在Intranet流行两年之后,很多公司仍然未对他们的Intranet项目做正式的投资回报分析。当然,这也许不是什么坏消息。总的来说,它与“从来就没有人作电子打字机的投资回报分析”具有相似之处。1994年,当SmithKline Beecham公司的研究开发部第一次考虑用Intranet加速信息传播的时候,马上就认为这是一件值得做的好事。由于当时不知道的事情太多,所以也就没有必要通过人为假设的办法作出正式投资回报分析。 It is reported that many companies still do not make a formal ROI analysis of their intranet projects after two years of the intranet popularity. Of course, this may not be bad news. In general, it has similarities with “Never-ever typewriter ROI analysis”. When SmithKline Beecham’s R & D department first considered using the Intranet to speed up information dissemination in 1994, it was immediately considered a good thing to do. Since there were too many things unknown at that time, there was no need to make a formal ROI analysis through artificial assumptions.