汽车产业在国民经济中占有重要位置,为使其走上健康、高效的发展道路,建立市场竞争机制已经迫不容缓。因此必须对汽车产业的经营战略,从生产到流通,直至消费进行大胆的改革。本文即从这些方面进行探讨。一、关于我国汽车市场的需求随着改革不断深入,国民经济逐步走上稳定发展轨道等积极因素与企业经济效益不高、资金短缺等不利因素交织构成目前我国错综复杂的宏观市场环境。纵观我国经济发展对汽车的需求,笔者认为大致有如下几点趋 The automobile industry occupies an important position in the national economy. In order to embark on a healthy and efficient development path, it is imperative to establish a market competition mechanism. Therefore, we must boldly reform the business strategy of the automobile industry from production to distribution and consumption. This article is from these aspects to explore. I. Demand for China’s Automobile Market With the deepening of reform, the steady development of the national economy and other positive factors, the low economic benefits of enterprises and the shortage of funds, the current macro-market environment in our country is complicated. Throughout our country’s economic development on the demand for cars, I think there are roughly the following trends