网络技术改变了人的存在形态,也对“意义”这一主体性的概念进行了解构和再建构。商业网络水军是网络社会被市场经济“殖民”的事物,也是意义的一种实现和再造。它不仅是技术强大虚拟功能下对意义的附加,也是新的传播秩序下对符号、宣传、广告、新闻等概念的重新解读,更是对中国公共空间“发育不良”的一次嵌入和“探底”。 Network technology has changed the existing form of human beings and also deconstructed and reconstructed the subjective concept of “meaning ”. Business Network Water Army is a network of social market economy by the “colonial” thing, but also a realization and reconstruction of meaning. It is not only the addition of meaning under the powerful virtual technology function, but also the reinterpretation of the concepts of symbols, propaganda, advertisement and news in the new communication order. It is an embedding of the concept of “dysplasia” in Chinese public space and “Bottom”.