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2016年,四年一届的奥运圣火再次点燃,全世界的目光聚焦于此,“奥运”成为品牌主不可忽视的营销热点。在全民娱乐的大背景下,今年的里约奥运会呈现出不少新奇有趣的爆点事件——傅园慧的“洪荒之力”、张继科“冷漠”表情、秦凯求婚何姿……这些事件话题的火爆更多地让人们接触到英雄们的另一面:“去神化”与“温暖”。作为一个传递幸福与爱的珠宝品牌,钻石小鸟也将目标市场更加明确地定义为婚庆人群,并
In 2016, the four-year Olympic Torch re-ignite, the world’s attention focused on this, “Olympics” has become the brand can not be ignored the main marketing hot spots. In the context of national entertainment, this year’s Rio Olympic Games showed a lot of novelty and interesting explosion point events - Fu Yuanhui’s “Power of the Forced”, Zhang Division “Indifference” expression, Qin Kai Proposition Ho Zi ...... The hot topics of these events make people more exposed to the other side of the heroes: “deification ” and “warm ”. As a jewelry brand to pass happiness and love, Diamond Bird also defines the target market more clearly as the wedding crowd, and