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格兰仕的刚性价格战略成了财经类媒介关注的热点.要想对格兰仕价格战的是非、好坏作出恰切的评价,必须全面正确了解格兰仕选择的是何种营销战略及选择这一战略的背景.不言而喻,格兰仕选择的是总成本领先的战略,价格只不过是表现形式.格兰仕自进入微波炉行业以来,咬定青山不放松,从未游离于这一战略.为了使总成本绝对领先于竞争者,格兰仕壮士断腕,先后卖掉年赢利上千万元的金牛型产业——羽绒厂、毛纺厂,把资金
The rigid price strategy of Galanz has become a hot spot in the media of finance and economics.If we want to make a right evaluation of the right and wrong of Galanz's price war, we must fully and correctly understand the marketing strategy chosen by Galanz and the background of choosing this strategy It goes without saying that Galanz chose the total cost of the leading strategy, the price is only a manifestation of Galanz since entering the microwave oven industry, insisted Aoyama do not relax, never free from this strategy.In order to make the total cost of absolute lead Competitors, Galanz brawny broken wrist, has sold thousands of dollars in profits of the Taurus-type industry - Down Plant, wool mills, the funds