科学技术的进步使消费者所接触的媒体大量增加,面对各种市场推广信息的爆炸式增长,消费者的有效反应就是举起免战牌进行消极抵抗。这就使得传统的营销推广方式大打折扣。于是许多企业采用了公益营销的方式“曲线救企”。公益营销是以关心人的生存发展和社会进步为出发点,借助公 Advances in science and technology have greatly increased the number of media consumers are exposed to. In the face of the explosive growth of marketing information, the effective response from consumers is to lifted the armor-winning cards and carry out passive resistance. This makes the traditional marketing promotion methods greatly reduced. So many companies use the way of public welfare marketing “curve rescue enterprises.” Public welfare marketing is concerned with people’s survival and development and social progress as a starting point, with the public