消费者信息搜寻是消费决策的重要影响因素。随着互联网的迅速发展,改变了人们的信息搜寻方式,进而改变了人们的消费行为。本文在消费者行为的理论基础上,探讨了在互联网环境中消费者行为的变化,以及互联网对消费者信息搜寻行为的影响,进而得出消费者网路信息搜寻行为对消费决策的作用。 Consumer information search is an important factor in consumer decision-making. With the rapid development of the Internet, people’s information search methods have been changed, which in turn has changed people’s consumption behavior. Based on the theory of consumer behavior, this paper explores the changes of consumer behavior in the Internet environment and the impact of the Internet on the behavior of consumer information search, and then draws the conclusion that consumers’ online information search behavior plays an important role in consumer decision-making.