工业品购买者供应源忠诚现象评析田志龙品牌忠诚或供应源忠诚是指顾客重新购买产品时回到同一品牌或供应商的倾向，是购买决策者从一系列品牌中选择购买对象时表现出的长期倾向性行为反应，是引起长时间内连续重复购买同品牌心理投入（如信念、感觉、意向）的综合表现。忠... Industrial Loan Supply Loyalty Phenomenon Analysis Tian Zhilong Brand Loyalty or Supply Loyalty refers to the tendency of customers to return to the same brand or supplier when they repurchase the product, which is the long term that purchase decision makers choose to purchase from a range of brands The propensity-for-behavior response is the result of the continuous repetitive purchase of the same brand psychology (faith, feeling, intention) over a long period of time. Zhong ...