China Renmin University Press focuses on topic design mechanism and oversea market analysis

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  In recent years, books exported from China Renmin University Press Co., LTD include academic works, biographies, Chinese teaching materials, reference books and general books with the importing countries including America, Russia, Poland and Turkey.
  The China Renmin University Press Co., LTD’s success in copyright sales aiming at Europe and America mainly attribute to its careful topic design mechanism and practical oversea market analysis, especially the selection of authors which made foreign publishing houses notice the business opportunity. This publishing house planned and published several books introducing China, promoting core value and experience of socialism with Chinese characteristics with the series of books, Chinese Experience as its typical example. After Big Power’s Responsibility was published, Chinese Value and How Chinese Communist Succeed, etc. came out in succession. The copyrights of English, Korean, Japanese and Polish versions of The Choice of China and The Future of China were sold successively and the English version and Japanese version of The Path of China were also authorized to be published oversea. In addition to that, China Renmin University Press Co., LTD is also active in searching cooperative partners, carries out extensive surveys on international publishing market and expanding its oversea publishing channel. During the export of copyrights, China Renmin University Press Co., LTD further strengthened the quality of book translation and editing and focused on introducing Chinese academic culture with the languages of target countries.
  The books exported by China Renmin University Press Co., LTD were propagated and promoted in two distribution channels in paper edition and electronic edition and sold in oversea mainstream publishing channel to provide authoritative information of Chinese economics, finance and culture to world-wide readers. In addition, oversea scholars have repeatedly wrote book reviews on books with “copyright export” from China Renmin University Press Co., LTD and there’re foreign media propagandizing books with “copyright export” from China Renmin University Press Co., LTD, for example, an article titled with Marxism in China Eventually Comes to Turkey published on kiTap in Turkey once became a topic. In the marketing management in later period, this publishing house seized the opportunity of International Book Festival to jointly hold signing ceremonies and publishing ceremonies of books with “copyright export” with foreign publishing houses, in which the most prominent example is that during the activity for China as a guest in London Book Fair in 2012, China Renmin University Press Co., LTD held book launches for the English version of The Pragmatic Route to Truth and China Book Publishing with Person Education Group and Cengage Learning. In addition to that, China Renmin University Press Co., LTD’s work in planning the “copyright export” of audio-visual publication has achieved initial success.
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