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近几年,我国影视行业发展相对迅速,大量电视作品出现,对电视作品的宣传成为相关影视公司重点关注的问题。本文将国内电视宣传片创作作为研究对象,对当前国内电视宣传片创作过程中出现的问题进行了适当的分析,并提出了相应的改进措施,希望能够促进国内电视宣传片创作质量的进一步提高,为电视行业的高效发展提供良好的支持。
In recent years, the development of China’s film and television industry is relatively rapid, a large number of television works appear, the publicity of television works has become the focus of concern for the film and television companies. This article takes the domestic television commercials as the research object, analyzes the problems in the process of the current domestic TV commercials and puts forward the corresponding improvement measures, hoping to further promote the quality of domestic TV commercials, For the efficient development of the television industry to provide good support.