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在复杂的市场环境中,企业应以怎样的价格向市场推出自己的产品和服务?以怎样的价格条件获取生产经营所必需的生产或经营要素?价格,始终是一个萦绕在经营者心头的重要问题。价格作为一种十分复杂的经济现象,它的运动不仅涉及到企业经济活动的各个方面,而且也影响到一种产品、一个企业生存和发展的全过程。因此,营销活动中的价格并不仅仅意味着定价方法与技巧的简单组合,而是要将企业整体的价格工作作为一个系统来加
In a complex market environment, what price should the company use to launch its own products and services to the market? What kind of price conditions to obtain the production or business elements necessary for production and operation? Prices are always an important part of the management’s mind. problem. Price is a very complicated economic phenomenon. Its movement not only involves all aspects of corporate economic activities, but also affects the entire process of a product and a company’s survival and development. Therefore, the price in marketing activities does not only mean a simple combination of pricing methods and techniques, but also the overall price work of the company as a system to add