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本文评述了布尔迪厄和波德里亚两位法国思想家的媒介理论,勾勒了法国媒介符号学理论从结构主义到后结构主义不彻底、矛盾的转向逻辑与历史。指出媒介符号学理论的视角转向揭示了分析性的二元结构思维在理解符号传播的意义过程中暴露出的历史局限。强调对流动、技术以及关系网络的更多关注,能够提供超越结构主义媒介符号学理论历史局限的另一种机会。
This paper reviews the media theory of two French thinkers, Bourdieu and Baudrillard, and outlines the logic and history of the shift from semi-structuralism to post-structuralism in France’s semiotic theory of semiotic ideology. It is pointed out that the turn of the angle of media semiotic theory reveals the historical limitation of analytic dualistic thinking in understanding the meaning of symbolic communication. Emphasizing the increased focus on mobility, technology, and network of relationships offers another opportunity to go beyond the historical limitations of structuralist semiotic theory.