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传播是民族影视发展的必然路径,也是民族影视创作的基本目标,而民族影视传播的前提是价值认同。由于民族文化和大众文化的差异,民族影视创作中的价值体系建构不仅要考虑民族特殊价值观念的传递,更要从传播目的导向下来调整价值体系促进大众对民族影视作品的价值认同,只有这样,民族影视作品才具有广泛传播的可能性。而对于民族影视作品的价值认同实现需要在呈现民族价值观的同时,使民族价值观结合普世价值主题,以普世价值的联结沟通大众与民族影视之间的心理隔阂。
Communication is the inevitable route for the development of national film and television, but also the basic goal of national film and television creation, while the premise of national film and television transmission is the value recognition. Due to the differences between national culture and popular culture, the construction of value system in the creation of national film and television not only needs to consider the transmission of national special values, but also adjusts the value system from the purpose of communication to promote the public’s recognition of the value of national film and television works. Only in this way, Ethnic film and television works have the possibility of widespread dissemination. As for the realization of the value recognition of national film and television works, it is necessary to make the combination of national values and universal value themes and the psychological barriers between the public and ethnic films and movies while presenting the national values.