中国无线营销市场规模分析中国无线营销市场即将进入成长期导入期2006年至2008年,中国无线广告市场处于市场导入期。这一阶段的主要特点是各种无线广告曾出不穷,一些新兴的营销模式开始出现并逐渐形成自己的特点。对消费者来说,对这些新无线广告形式的好奇是引导他们接触这些广告的最初原因,但也因此使得消费者对新兴广告形式的粘度相对不高。对企业来说,这种新兴的广告形式也没有得到所有企业的接受,大型企业是这一时期无线广告的主要尝试者。 China’s wireless marketing market size analysis China’s wireless marketing market is about to enter the growing period of import 2006-2008, China’s wireless advertising market is in the market introduction period. The main feature of this stage is a variety of wireless advertising has emerged, some emerging marketing model began to emerge and gradually formed its own characteristics. To consumers, the curiosity of these new forms of wireless advertising is the initial cause of getting them exposed to these ads, but it also leads consumers to feel less viscous about emerging formats. For enterprises, this emerging form of advertising has not been accepted by all enterprises, large enterprises is the main attempt of wireless advertising during this period.