中国工业设计起步晚,但发展迅速,在设计风格上多受“国际主义风格”影响较多,所以从产品设计上来看,多数是舶来品,少有中国民族文化特色的体现。探索多元化的设计潮流是当今产品设计师所面临的新课题。设计师应植根于中国传统的文化中汲取营养,创造中国自己的设计风格,有自己的设计品牌。文章主要从民间美术在现代产品设计中的应用法则进行归类和总结,试图探索出具体化的应用方法来指导设计实践。 China’s industrial design started late, but the rapid development of more in the design style influenced by “international style ”, so from the product design point of view, most are imported goods, rare Chinese national culture characteristics. Exploring a wide range of design trends is a new topic for product designers today. Designers should be rooted in the traditional Chinese culture to absorb nutrition, create China’s own design style, have their own design brand. The article mainly classifies and summarizes the application rules of folk art in modern product design, and attempts to explore the specific application methods to guide the design practice.