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作为市场化产物的付费电视频道,如何运作尚处在摸索阶段。本期“媒介研究”栏目刊登了王志存的文章《浅议付费电视节目的创新》。文章从付费电视与开路电视的差异性入手,提出付费电视节目的创新必须在资本的意志和市场的调节下进行,同时,必须对开路电视同类节目内容和形态进行规避与突围。文章对付费电视频道的发展与建设具有一定的思考价值。
As a market-oriented pay-TV channel, how to operate is still in the groping phase. This issue of “Media Studies” featured Wang Zhicun’s article entitled “Innovations in Pay-TV Programs”. Starting with the difference between pay TV and open-circuit television, this paper proposes that the innovation of pay-TV programs must be carried out under the will of the capital and the market regulation. At the same time, the content and form of similar programs of open-circuit television must be circumvented and broken away. The article has certain thinking value to the development and construction of pay TV channels.