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一、农村年画市场的现状近年来,非法出版的年画(以下简称非法年画),充斥农村年画市场,导致农村年画市场秩序比较混乱,给基层书店带来很大的损失。1.非法年画品种的演变非法年画大约在1988年出现于农村年画市场,当时的品种只有塑历。据调查,进货者都是用秤称来的,每张进价0.06—0.1元,销价0.6—1.20元,利润率高达1000%以上。一个出售非法塑历的个体户说:即使书刊市场管理部门搜缴了80%,我还能赚大钱。1990年农村年画市场相继出现非法历画、年画、门画,其来势凶猛,遍布街头巷尾。据笔者所知,当年报废历画万元以上,库存年画、门画5万元以上的基层新华书店不在少数。1991年非法年画发展到中堂、条屏、挂历、装饰画、农历、春联等品种。
I. Current Situation of Rural New Year Pictures In recent years, the illegally published New Year Pictures (hereinafter referred to as “Illegal New Year Pictures”) are flooded with the rural New Year pictures market, resulting in a chaotic market order in the rural New Year pictures, which has brought great losses to grassroots bookstores. 1. The Evolution of Illegal New Year Pictures The New Year Illegal New Year pictures appeared in the rural New Year paintings market in about 1988. At that time, the varieties were only plastic calendar. According to the survey, the purchasers are used to scale, each purchase price of 0.06-0.1 yuan, 0.6-1.20 yuan selling price, the profit margin as high as over 1000%. A self-employed person who sells illegal plastic records says: Even if the book market authorities collect 80%, I can make a lot of money. In 1990, the New Year paintings market in rural areas appeared illegally calendar paintings, New Year paintings and door paintings in succession, with ferocious fierceness all over the streets and lanes. According to the author’s knowledge, when scrapped more than 10,000 yuan paintings, paintings New Year paintings, more than 50,000 yuan door of the grassroots Xinhua Bookstore is not unusual. Illegal New Year in 1991 developed to the Church, the screen, calendars, decorative painting, Lunar New Year, couplets and other varieties.