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为适应我国卫生体制机制深化改革的发展趋势 ,探索医院核心竞争力的培育研究 ,推进医院现代化建设进程和可持续发展。本刊将充分发挥它的学术优势和媒体优势 ,从 2 0 0 5年第 1期开始开辟一个有关医院核心竞争力的专栏 ,理论探讨和案例介绍相结合 ,介绍一批广东医院管理成功案例。并于 2 0 0 5年 10月出版一部约 70万字的《医院核心竞争力理论探索与案例分析》专著。祝愿大家本着实事求是的科学精神 ,关注和参与医院核心竞争力的理论与实践研究。2 0 0 4年 9月 2 0日 ,本社编辑部就如何在激烈的医疗市场竞争中提升医院核心竞争力 ,打造医院品牌优势进行了座谈。专家们从不同的角度阐述了医院核心竞争力对医院发展的影响 ,提出了许多独到的见解。座谈会由《现代医院》杂志主编高万良主持 ,现将此次座谈会发言摘编如下。
In order to adapt to the development trend of China’s health system and mechanism to deepen the reform, we will explore the cultivation and research of the hospital’s core competitiveness and promote the modernization process and sustainable development of hospitals. The magazine will give full play to its academic strengths and media advantages. Starting from the first period of 2005, it will open up a column on the core competitiveness of hospitals. The combination of theoretical discussion and case presentation will introduce a number of successful cases of Guangdong hospital management. In October of 2005, he published a monograph of “Theoretical Exploration and Case Analysis of Hospital Core Competence” of about 700,000 words. I wish everyone in the scientific spirit of seeking truth from facts to pay attention to and participate in the study of the theory and practice of hospital core competitiveness. On September 20, 2004, the editorial department of the Society conducted a discussion on how to enhance the core competitiveness of the hospital and create the brand advantage of the hospital in the fierce competition in the medical market. Experts explained the impact of hospital core competence on hospital development from different perspectives and put forward many unique insights. The forum was presided over by Gao Wanliang, editor-in-chief of the magazine Modern Hospital. The speeches of this forum are listed below.