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每一个成功的品牌,可以说都有一段令人钦佩的奋斗历程,并积淀成为企业文化的内涵。今年,由工信部指导、中国质协主办,上海市等省市经信委支持、上海市等地方、行业质协承办的主题为“塑造高品质品牌,我们在行动”的首届中国品牌故事演讲比赛,为我们再现了成功的品牌企业在塑造品牌、追求卓越质量过程中的孜孜不倦、百折不饶的精神和为顾客创造价值“言必行,行必果”踏实做事的真诚言行。为了弘扬这种精神和言行,引导企业注重品牌建设,夯实建设质量强国的基础,我们选取部分品牌故事演讲比赛获奖作品进行连续刊登,供读者鉴赏、企业借鉴。
Every successful brand, we can say there is an admirable struggle, and accumulated as the connotation of corporate culture. This year, guided by the Ministry of Industry and Information Technology, sponsored by the China Association for Quality Assurance, Shanghai City and other provinces and cities supported by the Commission, Shanghai and other places and industries hosted by the Association for Quality Assurance, the theme of “Creating a High Quality Brand and We Are in Action” Speech contest, for us to reproduce the successful brand companies in shaping the brand, the pursuit of excellence in the quality of the process of tireless, uncompromising spirit and create value for customers “words will do, will be fruit ” practical work sincere words and deeds . In order to promote this spirit and words and deeds, and guide enterprises to focus on brand building, consolidate the basis of building a strong nation, we selected some of the brand story competition winning entries for continuous publication, for readers to appreciate, companies learn from.