在这中国电视大战狼烟四起的局面下,各电视台无奈之下只有主动求变。2005年12月26日,中央电视台的许多栏目迎来新一轮的改版,此举引起了各界空前的关注。业内普遍认为这是央视在竞争压力下对自我的又一次调整。其实,早在1998年底,央视自身也启动了一轮改革进程,在各方面进行调整以试图摆脱体制上的困境,巩固自己在电视 In this situation of television and television in all corners of China, the TV stations are only under the desperation to seek change. December 26, 2005, many sections of China Central Television usher in a new round of revision, the move has aroused unprecedented attention from all walks of life. The industry generally think this is CCTV under the pressure of competition under another adjustment to the self. In fact, as early as the end of 1998, CCTV itself also initiated a round of reform process and adjusted in various aspects in an attempt to get rid of the institutional dilemma and consolidate its position on television