高职院校是我国高等教育改革后的人才培养基地,目标是培养适应社会市场需要的综合实用性人才。目前,我国的高职院校发展迅速,但在办校特色上还有所欠缺。因此,办出自己的特色是高职院校发展的必然趋势。校园文化是高职院校办学精神的体现,建设好校园文化,是树立高校品牌的主要手段,而建设好校园文化,就必须从本校的办学理念出发,只有这样,才能通过校园文化品牌来打造学校品牌。 Higher vocational colleges are the training bases for talents after the reform of higher education in our country. The goal is to cultivate comprehensive and practical talents that meet the needs of the social market. At present, the rapid development of China’s vocational colleges, but there are still some shortcomings in the characteristics of running a school. Therefore, to run its own characteristics is the inevitable trend of the development of higher vocational colleges. Campus culture is the manifestation of the spirit of running a higher vocational college. Constructing a good campus culture is the main means of establishing a college brand. To build a good campus culture, we must proceed from the school’s philosophy of running a school. Only in this way can we build a campus culture brand School brand