随着企业间的竞争日趋激烈,公共关系广告成为企业传播自身文化的最佳手段。本文主要阐述了公共关系广告的含义和特点,并且从理论上探讨了公共关系广告在企业文化传播的意义与作用。一、公共关系广告的含义和特点公关广告是一种特殊的商业广告,具有独特的性质,较直接、即时的商品广告而言,公关广告是社会组织为了在公众中树立良好形象,寻求社会对组织的好评,防止和纠正公众的误解,争取消费者及社会的好感,提高社会组织的知名 With the increasingly fierce competition among enterprises, public relations advertising has become the best way for enterprises to spread their own culture. This paper mainly expounds the meaning and characteristics of public relations advertising, and discusses the significance and function of public relations advertising in corporate culture. First, the meaning and characteristics of public relations advertising PR advertising is a special kind of commercial, has a unique nature, more direct and immediate commercial advertising, public relations advertising is social organizations in order to establish a good public image, to seek social Organizations praise, to prevent and correct public misunderstanding for consumers and the community’s favor, improve the well-known social organization