中国进入不确定时代,消费者首当其冲受到影响。广告主追随消费者的变化,其广告投放策略必然显现与经济发展的正相关关系。一些受益于经济发展的行业,如日化行业,广告主投放心态会有哪些变化呢?从大众到小众,日化这一紧扣传统媒体的广告主发生了深刻的变化,两面针可称其中的代表。 China entered the uncertain era, consumers bear the brunt of the impact. Advertisers follow the changes of consumers, its advertising strategy is bound to show the positive correlation with economic development. Some industries that benefit from economic development, such as the daily chemical industry, advertisers put what state of mind will change it? From the public to the minority, Japan, closely linked to the traditional media advertisers have undergone profound changes, both sides of the needle can be called One of the representatives.