科学技术进步卓越的同时,新媒体时代也随之而来,在这一时代背景的冲击下,传统广播也开始出现了瓶颈期,但困难与机遇往往是伴随而生。如何在新媒体时代下探寻出广播的新发展之路则显得尤为重要,通过对制约广播发展的瓶颈区进行深入剖析,对广播发展现状进行合理的创新改革,使得广播能紧紧抓住新媒体时代下的机遇,开辟一条创新的发展之路。 With the remarkable progress of science and technology, the new media era also followed. Under the background of this era, traditional broadcasting started to have a bottleneck, but difficulties and opportunities often came along. How to explore the new road of development of broadcasting under the new media era is particularly important. By analyzing the bottleneck area restricting the development of radio broadcasting in detail, the status quo of radio broadcasting is reasonably innovative and reformed so that radio can seize the new media Opportunities under the age, open up an innovative path of development.