结合现有研究文献,本文从大数据对数据拥有者市场力量的直接影响、对数据拥有者的现行或潜在竞争对手的影响,以及数据拥有者的客户和最终消费者的反应这三个方面,分析大数据对企业市场力量的影响这一反垄断法领域的新兴问题。整体而言,大数据反垄断问题的研究全球还处于起步阶段,相关问题各界远未达成共识,研究亟待深入。 Combined with the existing research literature, this paper analyzes the direct impact of big data on the data owner’s market power, the impact on the data owner’s current or potential competitors, and the reaction of the data owner’s customer and the final consumer. Analyze the impact of big data on the market power of enterprises, an emerging issue in the field of antitrust law. Overall, the research on anti-monopoly of big data around the world is still in its infancy. All parties concerned have far to reach a consensus and the research needs to be further deepened.