近年来,随着社会经济生活的日益多元化,为了赢得更多、更有效的受众反馈,企业开始在精准媒体投入上不断加大力度,多渠道整合营销已成为直邮业务发展的大势所趋。为此,集团公司提出,要坚持以传媒业理念发展直邮业务,当好数据库营销解决方案的服务者,进一步带动传统函件专业的转型发展。 In recent years, with the diversification of social and economic life, in order to win more and more effective feedback from the audience, enterprises have begun to intensify their efforts in investing in accurate media. The multi-channel integrated marketing has become the general trend of direct mail business. To this end, the group proposed to insist on the development of direct mail business with the concept of media industry, database marketing solutions as a good service, and further promote the transformation of the traditional letter professional development.