2004年,中国的出口额达到5934亿美元,排名居世界第三。但在令人振奋的数字背后,存在着不可忽视的事实:出口总额中自主品牌不到10%,其余大部分出口产品是贴牌生产和“洋品牌”。大量企业为国际名牌作 OEM(委托生产),在国际市场上许多中国货是廉价低质的代名词,品牌竞争力极弱。近年 In 2004, China’s exports reached 593.4 billion U.S. dollars, ranking third in the world. But behind the exciting figures, there are some facts that can not be ignored: less than 10% of the total domestic exports are made by independent brands, and most of the other export products are OEMs and foreign brands. A large number of international brands for OEM (commissioned by the production), in the international market, many Chinese goods are synonymous with cheap low quality, brand competitiveness is very weak. in recent years