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媒体的发展尤其是网络的发展,使我们可以看到更多的媒体参与到大型宣传报道事件中来。本文就以华龙网对“感知中国·穿越新丝路”的报道为例,分析地方主流网媒在大型宣传报道事件中的传播策略。通过分析,我们可以看到地方主流网媒通过对传播手段的综合使用,对宏观内容进行微观体现,并且强化信息传播的互动性,最终促成一个成功的宣传范例。
The development of the media, especially the network, has enabled us to see more media participating in major media coverage. This article takes the report of Hualong Network on “Perceiving China and Crossing a New Silk Road” as an example to analyze the propagation strategy of local mainstream media in the large-scale media coverage. Through the analysis, we can see that the local mainstream media through the use of means of communication, micro-macro content, and to strengthen the interaction of information dissemination, and ultimately promote a successful publicity paradigm.