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新世纪的市场营销 ,决胜在思想。历史给思想以食粮和驿站 ,中国传统文化中蕴含着颇具特色的营销思想遗产 ,范蠡、白圭关于市场预测的思想认识和司马迁有关选择市场机会的理论分析 ,不乏一些精彩的观点。在现代营销思想和实践的发展中 ,生产观念、推销观念、市场营销观念、社会市场营销观念等依次占据了主导地位 ,并且出现了学习营销、合作营销等新理念、新方式。我国企业只有扎根中华民族文化的深厚土壤 ,同时以积极的态势从西方现代营销学中汲取营养 ,中西熔于一炉 ,才能使中国式的营销思想和实践显示出独有的魅力。
Marketing in the new century, winning in thought. History gives thought to food and inn, traditional Chinese culture contains a unique heritage of the marketing ideology, Fan Gui, Bai Gui on the market to predict the ideological understanding and Sima Qian on the choice of market opportunities theoretical analysis, there are some wonderful ideas. In the development of modern marketing thoughts and practices, production concept, marketing concept, marketing concept and social marketing concept occupy the leading position in turn, and new ideas and new ways of learning marketing and cooperative marketing appear. Only by taking root in Chinese culture deeply rooted in the Chinese culture, at the same time, taking a positive attitude from the Western modern marketing learn to absorb nutrients, melting in a furnace, in order to make Chinese-style marketing ideas and practices show unique charm.