这是一种强有力的促销手段,灵活运用将使企业在竞争中立于不败之地。在国外的广告和企业界常常提到DM,究竟什么是DM,它的目的何在?简言之,DM(Direct Mail)是指具有个人资讯功能的、通过DM媒体创造顾客的一种传播方式。它是利用广告信函、直接邮寄函件等方式对目标顾客进行直接诉求,以达到促进销售的目的。 DM进行的系统 DM效果的基本条件,在于顾客名单是否正确以及这份名单是不是你产品销售的真正对象。严格选择产品的对象十分重要,因此在开始订企划阶段,必须确切地进 This is a powerful promotional tool. Flexible use will enable companies to be invincible in competition. In the foreign advertising and business community often referred to DM, what is DM, what is its purpose? In short, DM (Direct Mail) refers to a means of personal communication with the creation of customers through DM media. It uses direct mail letters, direct mailings and other methods to directly appeal to target customers so as to achieve sales promotion. The basic condition for the DM effect of the system DM is whether the customer list is correct and whether the list is the real object of your product sales. It is important to strictly select the object of the product. Therefore, in the beginning of the planning stage, it must be accurately