在新兴的海外市场上,中国普洱茶品牌缺失的现象非常突出。而在日本市场上,大多数的消费者对普洱茶的认识只停留在它能够降脂减肥的效果上,但却不知道中国普洱茶有哪些品牌。由于普洱茶严重缺乏品牌以及商家缺乏品牌营销的意识,使得大多数茶叶的销售额都是依靠茶叶专卖店,同时由于企业规模化生产少,标准化程度与国外知名茶叶企 In the emerging overseas markets, the phenomenon of the lack of Chinese Puer tea brand is very prominent. In the Japanese market, most consumers only know Pu’er Tea’s effectiveness in reducing lipids and losing weight, but they don’t know what brands of Chinese Pu-erh tea are. Due to the serious lack of brand awareness and lack of brand marketing awareness of Puer tea, the majority of tea sales are dependent on tea specialty stores, and due to the company’s small-scale production, the degree of standardization and foreign well-known tea companies