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1.诚信问题最关键网上卖车可以减去广告、物流以及店面建设、租金、水电、人力等成本,但诚信问题显然是困扰汽车厂商网络销售的最大绊脚石。解决办法:有关部门完善金融、信用等制度2.无法实地试驾汽车不像小宗商品那样可以通过网络轻易购买,它需要消费者亲自试驾和体验后,才能做出购买决定。解决办法:厂家设立体验展厅3.如何凸显价格优势目前低成本运营的汽车经销商的实际整车销售利润并不高,网上卖车也很难拿到比这更低的折扣,因此吸引力不够大。解决办法:厂家推出网络版车型
1. Credibility issues The most important online selling car can subtract advertising, logistics and store construction, rent, utilities, manpower and other costs, but the issue of integrity is clearly the biggest stumbling block troubled car manufacturers network sales. The solution: the relevant departments to improve the financial, credit and other systems 2 can not test drive the car is not like the small commodities can be easily purchased through the Internet, which requires consumers to test drive and experience in order to make a purchase decision. The solution: manufacturers to set up exhibition hall 3. How to highlight the price advantage At present, low-cost operators of the actual car dealer operating profit is not high, the online car is also very difficult to get a lower discount than this, it is not attractive enough Big. Solution: manufacturers launch online version of the model