随着社会主义市场经济体制的逐步建立,市场竞争机制的引入,医疗市场也同众多市场一样面临着新的竞争与挑战。患者已由被动接受医疗服务逐步转入消费者角色,开始寻找知名度高的或认为信得过的医院,以实现自身的医疗需求和优质服务。而医院作为其福利型、公益型的第三产业,如何在 With the gradual establishment of the socialist market economic system and the introduction of market competition mechanisms, the medical market is also facing new competition and challenges as many markets. The patient has gradually moved from a passively accepted medical service to a consumer role and started looking for a hospital with a high reputation or believed to be trustworthy to realize its own medical needs and services. The hospital as a welfare-oriented, public-welfare tertiary industry