经销商作为商品流通的一个重要的环节,承担着从厂家至消费终端的资金链与品牌的传递工作,是整合区域市场渠道网络资源的重要纽带以及与厂家一起共同打造品牌的重任。但是,随着市场环境的变化,市场竞争格局发生了变化,渠道为王、终端为王等等市场现象越演越烈,由于品牌和渠道终端都不是自己的,经销商反而成了商业链中最孤立的弱势环节。不断长大的经销商为了保护自己的既得利益,以及能够实现自己的商业价值并站稳脚立足,开始了在商业链中进行纵向与横向的经营战略调整。 Distributors, as an important part of the circulation of commodities, undertake the transfer of funds and brands from manufacturers to consumer terminals. They are an important link in integrating network resources in regional market channels and the important task of building brands together with manufacturers. However, as the market environment changes, the market competition pattern has changed, the channel is the king, the terminal is king and so the market phenomenon intensified, because the brand and channel terminals are not their own, but the dealer has become a commercial chain The most isolated and vulnerable part. In order to protect their own vested interests, as well as be able to achieve their own commercial value and gain a firm foothold, the ever-growing dealer started to make vertical and horizontal business strategy adjustments in the business chain.