论文部分内容阅读
自从2011年上线,微信以迅猛的发展势头获得了前所未有的关注。微信用户人数更是远远超越此前热度颇高的微博。然而,大众并未深刻意识到微信中存在的双重消费逻辑以及由此开启的一场大众消费狂欢。事实上,微信的双重消费逻辑乃在于:流通着财富的金融经济系统与流通着意义的文化经济系统。同时,这两种消费逻辑的高度黏合,也是微信消费逻辑的突出特征。在这场盛大的大众消费狂欢之中,日常生活实践成为被宰制的生产者,生产商品化受众,并将之兜售给利益既得者。
Since its launch in 2011, WeChat has gained unprecedented attention with its rapid development momentum. WeChat number of users is far more than previously high popularity of microblogging. However, the public is not deeply aware of the dual consumption logic that existed in WeChat and the popular consumer spree that began. In fact, the dual consumption logic of WeChat lies in the financial economic system that circulates wealth and the circulating cultural economic system. At the same time, the high bonding of these two kinds of consumption logic is also a prominent feature of the logic of WeChat consumption. In this grand mass-consumption carnival, everyday life practices become slaughtered producers, producing commercialized audiences and selling them to vested interests.