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我们欣喜地看到,2009上半年,在国家汽车产业调整振兴规划、部分车型购置税减半、“汽车下乡”、补贴“以旧换新”等一系列政策的刺激下,中国车市逐渐回暖、复苏,整体恢复到2位数增幅,率先呈现疑似牛市的迹象;但笔者认为这2位数的增长未必值得“欢欣鼓舞”。仔细分析就会发现:上半年中国车市的“高”增长总体得益于政策的频繁刺激和拉动,导致细分市场“冷暖不均,苦乐不均,快慢不均,喜忧参半”;因此,下半年车市依然充满变数,当谨慎乐观,在注重销量的同时更要注重企业的经营质量。
We are pleased to see that in the first half of 2009, under the stimulus of a series of policies such as the state automobile industry restructuring and rejuvenation plan, the reduction of some vehicle purchase tax by half, the “car going to the countryside”, the subsidy and the “trade-in”, China’s auto market gradually Recovery, recovery, the overall recovery to 2-digit increase, the first signs of a suspected bull market; but I believe that the growth of the 2-digit may not be worth the “joy”. A closer analysis reveals that the “high” growth in China’s auto market in the first half of the year was mainly due to the frequent stimulus and drive of policies, resulting in the breakdown of market segments in terms of “uneven heating and cooling, uneven boredom, uneven speed, mixed” ; Therefore, the second half of the automobile market is still full of variables, when cautiously optimistic, pay attention to sales at the same time pay more attention to business quality.