随着全球经济的迅猛发展,其显著特征就是企业朝多元化、一体化方向发展,在发展的同时,改革与创新也不断地深入,企业竞争更为激烈。在瞬息万变的市场经济中,繁荣与衰败、取胜与出局更换交替,不断轮回,其间唯一不变的活跃因素便是营销。注重营销,注重用户的需要,注重与其他企业的协调发展,注重企业整体形象与整体素质,已成为新世纪的企业求生存、谋发展、迎接新挑战的重要经营战略。一、市场营销是企业经营管理中的命脉,是企业参与市场竞争的重要砝码企业的市场营销把顾客视为上帝,以消费者市 With the rapid development of the global economy, its remarkable feature is that enterprises are developing in a diversified and integrated direction. At the same time of development, reforms and innovations are constantly deepening and enterprises are becoming more competitive. In a rapidly changing market economy, prosperity and decline, winning and losing alternation, and constant reincarnation, the only constant change during the marketing period is marketing. Focusing on marketing, focusing on the needs of users, paying attention to the coordinated development with other enterprises and focusing on the overall image and overall quality of enterprises have become important business strategies for enterprises in the new century to survive, seek development and meet new challenges. First, marketing is the lifeblood of business management is an important weight for enterprises to participate in market competition Enterprise marketing to customers as God, the consumer market