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网络交互广告设计作为一个单独的新视觉文化,已成为广告的重点综合性身份。以研究用户的心理,重视体验的过程,达到信任的设计,是从广告到广知的一次飞跃。论文的标题“从广告到广知”正是由于笔者对它的研究发现了变革的可能,这种认识更能引起广告界与设计者的关注与认同,并向真正的交互进行不断的努力与尝试,这也是网络技术发展与“广知”的新高度。
As a separate new visual culture, online interactive advertising design has become a key integrated status of advertising. To study the user’s psychology, emphasis on the process of experience, to achieve the design of trust, is a leap from advertising to broad knowledge. The title of the essay, “From Advertising to Guangzhi”, is precisely because the author has discovered the possibility of change in his research. This kind of understanding can arouse the attention and recognition of the advertising industry and designers and make constant interaction with the real interaction Efforts and attempts, which is also the development of network technology and “broad knowledge ” new heights.