林建潮:我们认为户外跟整个传播一样都在进行革命,这个革命之所以发生,有如下几个主要的原因,一是数码化和户外广告的相遇,二是消费者把越来越多的注意力放在户外媒体上,三是新技术的研发带来的技术革命,四是消费者与媒体间一对一沟通的环境可能变得更多。在这几个原因的相互作用下,户外已经成为一个精彩又充满活力的行业。在这样的背景下面对消费者生活习惯的改变,我们如何帮助客户策划户外媒 Lin Jianchao: We think that the revolution in the outdoors is as revolutionary as the whole communication. The revolution has occurred for several major reasons. One is the encounter between digitalization and outdoor advertising. The second is that consumers are paying more and more attention On the outdoor media, the third is the technological revolution brought about by the development of new technologies. The fourth is that the one-to-one communication between consumers and the media may become more and more environment-friendly. In the interaction of these several reasons, outdoor has become a wonderful and dynamic industry. In this context to face changes in consumer habits, how we help customers planning outdoor media