论文部分内容阅读
一、新疆卫视的外部媒介生态(一)行业生态1.强势卫视几家独大。央视毫无疑问是新疆地区汉语卫视收视率的龙头老大,除此之外其他发达地区的省级卫视也正在步步紧逼。根据2012年10月CTR央视市场研究发布的2012年度全国省级卫视综合评估调查结果,湖南、浙江、江苏、上海、北京分获中国省级(含自治区、直辖市)卫视综合排名前五强。近几年来,强势卫视几家独大的局面几乎成为定局,尽管其他各省级卫视都在竭尽全力
First, the Xinjiang Satellite TV’s external media ecology (A) Industry Ecology 1. Strong Satellite several dominance. There is no doubt that CCTV is the leader of Chinese TV viewing rate in Xinjiang. In addition, provincial satellite TV stations in other developed regions are also pressing harder and harder. According to the results of 2012 National TVA Survey released by CTR CCTV Market Research in October 2012, Hunan, Zhejiang, Jiangsu, Shanghai and Beijing were ranked top five in China’s provincial TV stations (including autonomous regions and municipalities directly under the Central Government). In recent years, several dominant dominance of satellite TV almost become a foregone conclusion, although other provincial satellite TV are doing their best