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目的创新健康教育与健康促进形式,探讨健康教育“品牌”实践效果。方法新疆石河子市疾病预防控制中心5年来创新并开发了健康教育系列产品,如“健康行——公共卫生医师访谈录”、“公众开放日”、“健康之窗”、健康行——疾病预防知识“五进”等系列宣传和体验活动,介绍具体实施办法。结果通过健康教育系列服务产品的开发与应用,扩大了健康教育队伍,拓宽了健康教育形式,开创了新的模式,提高了公众预防疾病知识的知晓率和行为形成率;健康教育传播初步形成了服务产品系列化、传播手段多元化、传播信息网络化的局面。结论开展形式多样的健康教育活动是强化公众保健意识、提高公众健康行为、促进公众健康的有效方法。
Objective To innovate the forms of health education and health promotion and discuss the effect of health education “brand ” practice. Methods Shihezi City Center for Disease Control and Prevention in Xinjiang Province innovated and developed a series of health education products in the past five years, such as “Interview with Health Practitioners - Public Health Physicians”, “Public Open Days”, “Window of Health” Health line - disease prevention knowledge “Wujin ” and other series of publicity and experiential activities, introduce specific implementation measures. Results Through the development and application of a series of health education service products, the health education team was expanded, the health education pattern was broadened, a new pattern was created, the public awareness of disease prevention and the rate of behavior formation were raised, and health education communication was initially formed Serialization of service products, diversification of means of dissemination, dissemination of information network situation. Conclusion Carrying out various forms of health education activities is an effective way to strengthen public awareness of health care, improve public health behavior and promote public health.