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在发展广告学的理论框架中,公众是继制度、市场和资本之后推动广告产业发展的主导性因素。如何理解公众性因素作为广告产业的主导性因素,以及公众成为广告产业发展的主导之后的故事怎么讲,是发展广告学研究必须不断研究和回应的。在逐利的资本主导之后,公众有可能是唯一能够抗衡资本过度化的力量。可以说,公众是被逼出来发出声音,从而形成明确的广告业主导性力量来影响和调节资本的唯利是图的。与此同时,互联网技术的发展对推动公众的
In the theoretical framework of developing advertising, the public is the dominant factor in promoting the development of the advertising industry after the system, market and capital. How to understand the public factors as the leading factor in the advertising industry, as well as the public to become the leading advertising industry after the story how to say, the development of advertising research must continue to study and respond. After the profit-oriented capital dominance, the public may be the only able to counter the capital over-strength. It can be said that the public is forced out to make a sound, thus forming a clear advertising industry leader to influence and regulate the profit-making capital. In the meantime, the development of Internet technology has contributed to the public