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1999年IBM公司为了成为世界第一大电脑服务商大造舆论,其全球服务部在2月1日推出了新广告,以“以人为本”向大众解释复杂的电子商务。专门为客户的电脑作反黑客攻击设计的IBM雇员尼克·希米西克成为这次新广告运动的主角,广告主题是“思想的人、行动的人、成功的人”。这个雇员形象广告把个别的职位介绍与IBM群体形象广告结合起来,以“电子商人”的广告语表现了IBM在电子商务市场的地位。从这一系列广告,我
In 1999, in order to become the largest computer service provider in the world, IBM Global Services launched a new advertisement on February 1 to explain the complicated e-commerce to the public with “people-oriented”. Nick Mystic, an IBM employee who designed anti-hacking attacks on his client’s computer, became the protagonist of the new advertising campaign with the theme of “Thinking, Action, Success.” This employee image advertisement combines individual job descriptions with IBM group image ads to characterize IBM’s position in the e-commerce marketplace in the ad slogan “e-commerce.” From this series of ads, I