论文部分内容阅读
80年代的广播改革,既重视了传播内容的改革,也注意了传播形式的改革。而对传播形式的改革,旨在突出和发扬广播的个性特征,发掘其潜在的优势,以取得更好的传播效果。这种对广播特点认识的深化与实现,是广播改革这一系统工程中的重要组成部分。在进入90年代之际,总结和回顾这方面的情况,对于广播改革的深化,对于广播的发展,不无裨益。
The broadcast reform of the 1980s not only paid attention to the reform of the content of communication but also paid attention to the reform of the form of communication. The reform of the form of communication aimed at highlighting and promoting the personality characteristics of broadcasting and exploring its potential advantages so as to achieve a better communication effect. This deepening and realization of the awareness of broadcast features is an important part of the systematic reform of radio broadcasting. In the 1990s, when we sum up and review this situation, it is not harmful to the development of radio broadcasting.