在美国,每个儿童平均每年用于玩具方面的开销约为400美元,美国的玩具市场每年大约能产生100亿美元的效益。据统计,中国的玩具出口有将近一半是在美国市场美国玩具商协会消费趋势专家莱斯(ReyneRice)认为,玩具市场已经非常成熟,因此制造商必须具有创意,将更多的科技融入其产品,超越传统的玩具零售商,才能获得新的消费者 In the United States, an average child spends about $ 400 a year on toys and the toy market in the United States generates about $ 10 billion a year. According to statistics, nearly half of China’s toy exports are in the US market. According to Reyne Rice, a consumer trends expert of the American Toy Manufacturers Association, the toy market is already very mature. Therefore, manufacturers must be creative, incorporate more technology into their products, Beyond the traditional toy retailers, to get new consumers