当代体育建筑设计多彩纷呈,而其中体育建筑“图像化”的设计倾向非常明显。该文分析了体育建筑“图像化”产生的社会、文化、技术等方面的原因,并分析了体育建筑“图像化”背后存在的深层次的相关问题。在此基础上,进一步提出了面对“图像化”设计倾向体育建筑设计应该坚持“真实与诗意建构”的创作态度,以实现技术理性与艺术感性的完美结合,以实现体育建筑创作的理性回归。 Contemporary colorful sports architectural design, and sports architecture “image ” design tendency is very obvious. This article analyzes the social, cultural and technical reasons of sports architecture “image ”, and analyzes the deep related issues behind sports architecture “image ”. On this basis, I further put forward the creative attitude towards “realism and poetic construction” in the design of sports architecture in the face of “graphic design”, in order to realize the perfect combination of technical rationality and artistic sensibility so as to realize the sports architecture The rational return of creation.