面临高校学生就业难这一社会问题,党和国家逐渐出台新战略引导高校学生利用自身优势和身边资源,采取自主创业这一方式。同时自主创业也出现了新的形势及特点,面对新特点高校应该将原有的简单的创业支持,更加系统化。文章结合笔者对学生就业的指导经验,对学生利用电子商务平台创业进行了深入思考,对高校学生如何自主创业的可行性提出了见解。 Faced with the social problems of college students employment difficulties, the gradual introduction of new strategies by the party and the state to guide college students to use their own advantages and resources around them to take the initiative to start this way. In the meantime, new situations and characteristics have also emerged in their own businesses. In the face of new characteristics, colleges and universities should make their original simple entrepreneurial support more systematic. Based on the author’s experience in guiding the employment of students, this article gives a deep reflection on how students start their own businesses by means of e-commerce platform and gives some advice on the feasibility of how college students start their own businesses.