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当今市场竞争中,提高企业的竞争力,名牌是主力军。所谓名牌,是指具有很高的社会知名度和信誉度的标识。名牌是一种无形价值量很大的资产,具有极强大的增值能力,是打开市场、获取盈利、走向国际的资格证,是企业发展壮大、占据世界一席之地的力量。邓小平同志在南巡讲话时曾经说过：“我们应该有自己的拳头产品,创造出我们中国自己的名牌,否则就要受人欺辱。”为了实现民族经济的振兴,实施名牌价值管理才是一条光明之路。如今国内、国际市场已经进入名牌竞争的时代,以名牌为核心的企业重组和资源配置已经成为一种时尚,因此名牌价值管理势在必行。
In today’s market competition, improve the competitiveness of enterprises, brand name is the main force. The so-called brand name refers to a high social visibility and credibility of the logo. Brand name is a great intangible value of assets, has a very strong value-added ability, is to open the market for profitability, to the international qualification certificate, is the business development and growth, occupy a place in the world power. During his speech on the southern tour, Comrade Deng Xiaoping once said: “We should have our own fist products and create our own famous brand in China, or we will be insulted.” In order to rejuvenate the national economy, the implementation of brand value management is only one Bright road. Today, the domestic and international markets have entered the era of brand competition. Enterprises restructuring and resource allocation with brand name as the core have become a fashion. Therefore, brand value management is imperative.