一、POP 广告应用现状PO P广告——一种被看好的广告形式上海出于其独特的地理环境和适宜的社会因素等先天优势,历来是各路商家竞相争夺的大市场,特别是服装零售业竞争更是激烈。众多品牌纷纷踏至,本地老牌子如:海螺、开开,外地的如:杉杉、雅格尔,海外名牌如:MYSHEROS 蜜雪儿、 First, the POP advertising application status PO P Advertising - a promising form of advertising Shanghai for its unique geographical environment and appropriate social factors and other innate advantages, has long been the major market competing for various businesses, especially clothing retail Industry competition is fierce. Many brands have set foot to, the local old brands such as: conch, open, foreign such as: Shanshan, Yagel, overseas brands such as: MYSHEROS Michelle,