当前国际竟争的实质是以经济和科技实力为基础的综合国力的较量。我国经济体制已确定是发展社会主义市场经济,以利于提高经济效益,参与国际竞争,进一步解放和发展生产力。江泽民同志在十四大报告中指出:“加快我国经济发展,必须进一步解放思想,………必须大胆吸收和借鉴世界各国包括资本主义发达国家的一切反映现代社会化生产和商品经济一般规律的先进经营方式和管理方法。”建立社会主义市场经济体制,涉及到我国经济基础和上层建筑的许多领域,需要有一系列相应的体制改革和政策调整。作为经济类院校的学科建设也应该适应形势发展的需要,作出相应的改革与调整。任何学科的产生和发展都是在研究某一特定对象中建立起来的。例如20世纪30年代后,市场营销观念——即以消费者为中心的营销观念被确定后,随之美学的一个新兴分支—— The essence of current international competition is the contest of comprehensive national strength based on economic and scientific and technological strength. China’s economic system has been determined to develop a socialist market economy in order to facilitate economic efficiency, participate in international competition, and further liberate and develop productive forces. Comrade Jiang Zemin pointed out in the report of the 14th National Congress: "To accelerate China’s economic development, we must further emancipate our minds, ... we must boldly absorb and learn from all the countries in the world, including capitalist developed countries, that reflect all the advanced laws of modern social production and commodity economy. Management methods and management methods.” Establishing a socialist market economic system involves many areas of China’s economic base and superstructure, and requires a series of corresponding system reforms and policy adjustments. The discipline construction of economic institutions should also adapt to the needs of the development of the situation and make corresponding reforms and adjustments. The birth and development of any discipline is established in the study of a specific object. For example, after the 1930s, the concept of marketing - that is, the concept of consumer-centric marketing was determined, followed by a new branch of aesthetics -